September 4-6 Joyride Panama City Beach launched alongside the The Pepsi Gulf Coast Jam, “Country on the Coast” in Panama City Beach, Florida.
The three day festival hosted artists including Lady Antebellum, Miranda Lambert, Hunter Hayes, Keith Urban, Martina McBride, Dwight Yokham, Sam Hunt, Scotty Mcreery, Gary Allen, Ronny Milsap, Kellie Pickler, Tyler Farr, Darryl Worley, Jack Ingram, The Swon Brothers, Nick Sturms, Preston Summerville, Them Dirty Roses, Kristian Bush and Kristie Lovelady.
Rendy Lovelady, the Executive Producer of Gulf Coast Jam said, “We probably blew records everywhere as far as our first day of attendance.”
So far this year more than four thousand tickets have been sold compared to last year, and 12 partnering hotels are sold out.
“I think people love the fact that its on the beach,”said Rendy. “They love the fact that its country music and they love the condos and Labor Day Weekend.”
“There was a high demand of people needing rides from the shore line to the Gulf Coast Jam through the weekend. The shows were a few blocks away from the coast so we were happy to fill that transportation need and provide a solution for those people needing a ride from the shore to shows.”
“It was great having our opening weekend coincide with the Gulf Coast Jam. It provided a great marketing opportunity for us we saw lots of familiar faces from Nashville as well as attendees of Country Music Fest in Nashville that now recognize us as a national brand.”
-Daniella Wannemacher, Development Lead and General Manager of Joyride Nashville